Google has stated that “quality content” is a main factor in search engine positioning. Quality content is user friendly, relevant and unique. Sites that adopt these guidelines will enjoy better search engine positioning. The importance of unique content cannot be stressed enough. A common problem with low ranking websites is that they have failed to invest in website copywriters and simply copy/paste from the supplier’s sites, or plagiarize. If you want to rank well on Google, unique content is vital!
Why Quality Content Writing is Essential for Search Engine Optimization.
Producing great content writing that your online visitors will want to read is only half the story, making sure they can find it via search engines is the other. Our NYC content writing copywriter’s work is highly specialized, as you have to convey a relevant message to search engines. A website copywriter must write for man and machine.
The tricky part is to create a harmonious balance between content written for users and content written for search engines. The human reader must be our first priority.
However, unless we speak to the robot too, we are unlikely to receive any search engine traffic. Without rankings, the website is unlikely to be found by the human user. This means keyword insertion into headlines and body text in the optimum position and frequency. It is here where quality content is likely to be compromised.
When you engage our content creation writing services, you are employing not only a talented website copywriter but a search engine optimization professional. Your copy will be written for the man and the machine.